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  6. BU593M: Strategic Brand Management

BU593M: STRATEGIC BRAND MANAGEMENT (2026-2027)

Last modified: 22 Jul 2026 13:42


Course Overview

This course will cover strategies for effective brand management.

Course Details

Study Type Postgraduate Level 5
Term Third Term Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Dr Timothy T Stone

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This course will cover strategies for effective brand management. Students will be able to understand how brand will deliver value to stakeholders and strategies through which to develop brand equity.


Details, including assessments, may be subject to change until 21st September 2026 for Term 1 and Full Year courses and 8th January 2027 for Term 2 courses.

Summative Assessments

Report: Individual

Assessment Type Summative Weighting 100
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback

Written feedback
Learning Outcomes
Knowledge LevelThinking SkillOutcome
ConceptualApplyEvaluate a given brand’s strategies and apply theories to improve its brand management strategies
ConceptualUnderstandUnderstand how marketing cues can help brand to develop differentiation and distinctiveness
ConceptualUnderstandUnderstand brand management strategies, such as brand extension
ConceptualUnderstandUnderstand how a brand builds equity
ConceptualUnderstandUnderstand the key terms and theories of brand management

Formative Assessment

There are no assessments for this course.

Resit Assessments

Report: Individual

Assessment Type Summative Weighting 100
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback

2,000-word report containing both theoretical and practical elements
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on or with the Course Coordinator

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
ConceptualUnderstandUnderstand brand management strategies, such as brand extension
ConceptualUnderstandUnderstand the key terms and theories of brand management
ConceptualUnderstandUnderstand how a brand builds equity
ConceptualUnderstandUnderstand how marketing cues can help brand to develop differentiation and distinctiveness
ConceptualApplyEvaluate a given brand’s strategies and apply theories to improve its brand management strategies
 

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