BU501K: Consumer Behaviour - Catalogue of Courses

BU501K: CONSUMER BEHAVIOUR (2022-2023)

Last modified: 31 Jul 2023 11:19

Course Overview

This theoretically informed and practical course aims to explore the key concepts and theories of consumer behaviour. At the end of the course students will have an understanding of:

- The activities individuals undertake when obtaining, consuming and disposing of products and services

- The consumer as an individual: Understanding motivations, psychographics, demographics and cognitive processes.

- Social and group aspects of consumer behaviour: The role of friends, family and reference groups.

- This will be achieved through a combination of lectures, seminars and directed private study.

Course Details

Study Type	Postgraduate	Level	5
Term	First Term	Credit Points	15 credits (7.5 ECTS credits)
Campus	Aberdeen	Sustained Study	No
Co-ordinators	Sorry, we don't have a record of any course coordinators.

What courses & programmes must have been taken before this course?

Any Postgraduate Programme

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

Course Description

The course will combine theory with practical examples in order to explore the key concepts of consumer behaviour. This will be achieved through a combination of lectures, seminars and directed private study.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers

Details, including assessments, may be subject to change until 21st September 2026 for Term 1 and Full Year courses and 8th January 2027 for Term 2 courses.

Summative Assessments

There are no assessments for this course.

Formative Assessment