51cg

production
Skip to Content

Log In

  1. University Home
  2. Catalogue of Courses
  3. Postgraduate
  4. 2024-2025
  5. Qatar Business School
  6. QB5020: Digital Marketing

QB5020: DIGITAL MARKETING (2024-2025)

Last modified: 20 Jun 2025 15:06


Course Overview

The course provides both a strategic orientation and tactical orientation:

Strategic:

  • How to align digital strategy with a wider business strategy
  • The value that (internal and external) research and analytics can bring to digital marketing decisions

Tactical:

  • Assess the quality of any website based on a range of important measures
  • Benchmark a website’s performance against online competitors
  • Investigate the potential of a business idea for a given market sector
  • Present digital marketing research and advice to a generalist audience
  • Understand the potential commercial value of social media
  • Interpret onsite analytics in support of business objectives

Course Details

Study Type Postgraduate Level 5
Term First Term Credit Points 15 credits (7.5 ECTS credits)
Campus Offshore Sustained Study No
Co-ordinators
  • Dr Julie Cross

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

Focussing on the B2C sector, the course begins with an overview of the online environment in terms of technologies, sectoral adoption rates, user-profiles etc. The course then proceeds with a focus on the vendor-consumer encounter in cyberspace. In doing so, the course considers topics including: usability; accessibility; motivation (flow); online trust, and information processing.


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 21st September 2026 for Term 1 and Full Year courses and 8th January 2027 for Term 2 courses.

Summative Assessments

Oral Presentation: Group

Assessment Type Summative Weighting 20
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback

Only one person from each group needs to present. Your individual contribution to the presentation is subject to review by your peers.
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on or with the Course Coordinator

Class Test

Assessment Type Summative Weighting 20
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback

Online Quizzes
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on or with the Course Coordinator

Report: Individual

Assessment Type Summative Weighting 60
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback

On Thursday 02nd May 2019 at 4.00 pm you will receive a report briefing. The format is 3,000 words (+/- 10%) with a deadline for submission of Sunday 09th Jun 11.59 pm Doha Time June.
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on or with the Course Coordinator

Formative Assessment

There are no assessments for this course.

Resit Assessments

Report: Individual

Assessment Type Summative Weighting 100
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on or with the Course Coordinator

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
FactualRememberILO’s for this course are available in the course guide.
 

Compatibility Mode

We have detected that you are have compatibility mode enabled or are using an old version of Internet Explorer. You either need to for this site or .