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  6. BU506D: Marketing Communications

BU506D: MARKETING COMMUNICATIONS (2026-2027)

Last modified: 22 Jul 2026 13:41


Course Overview

Through a combination of lectures, tutorials, workshops, debates and in-course assessment, this course encourages students to critically reflect upon: Social theory and its relevance to marketing communications; Concepts and contemporary thought within the practice of marketing communication; expressive practice.

Course Details

Study Type Postgraduate Level 5
Term First Term Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Dr Timothy T Stone

What courses & programmes must have been taken before this course?

  • One of Any Postgraduate Programme (Studied) or MSc Marketing Management or Msc In International Tourism Management (September Start)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

The course content is constructed upon four key cornerstones: (1) Critical thinking; (2) Social theory and its relevance to marketing communications; (3) Theories and concepts within marketing communications; (4) Contemporary marketing communications and expressive artistic practice.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 21st September 2026 for Term 1 and Full Year courses and 8th January 2027 for Term 2 courses.

Summative Assessments

Oral Presentation: Group

Assessment Type Summative Weighting 25
Assessment Weeks Feedback Weeks

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Feedback

Group presentation worth 25% of the overall grade.
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on or with the Course Coordinator

Essay

Assessment Type Summative Weighting 75
Assessment Weeks Feedback Weeks

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Feedback

2,000-word Essay worth 75% of the overall grade.

 Word Count 2000
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on or with the Course Coordinator

Formative Assessment

There are no assessments for this course.

Resit Assessments

Essay

Assessment Type Summative Weighting 100
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback Word Count 2000
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on or with the Course Coordinator

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
FactualRememberILO’s for this course are available in the course guide.
 

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