Lecturer
- 51cg
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- Email Address
- adeel.khalid@abdn.ac.uk
- Office Address
- School/Department
- Business School
Biography
Adeel Khalid is Lecturer in Marketing (T&R). Prior to joining 51cg, Adeel worked as an Assistant Professor with Xiamen University Malaysia and NUST University Pakistan. He also worked as a research and teaching assistance in New Zealand and United Kingdom. Working in different countries for several years has enriched his background in teaching and research.
Qualifications
- Marketing2021 - The University of Auckland, New Zealand
- Research
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Research Specialisms
- Marketing
- Leadership
- International Marketing
Our research specialisms are based on the Higher Education Classification of Subjects (HECoS) which is , published under the licence.
Current Research
Digital Transformation, Consumer well-being, Sustainability
Past Research
Selling, religiosity, anti-consumption
Supervision
I am interested in supervising PhD students in the domain of Digital transformation, Leadership theories in shaping marketing practices, and sustainability related proposals are welcome
- Teaching
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Programmes
- Postgraduate, 3 semester, September start
Courses
- Research Methods for Business
- Publications
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Foundations of Business Transformation during VUCA Times: The Role of Organizational Learning
Journal of Business Research, vol. 215, 116343Contributions to Journals: Articles- [ONLINE] DOI:
- [OPEN ACCESS]
Rural entrepreneurship: leveraging social media for circular economies and green activism
Small Business Economics, vol. 67, no. 1, pp. 251-270Contributions to Journals: Articles- [ONLINE] DOI:
- [OPEN ACCESS]
Entrepreneurial leadership and green product development for grand challenges: the roles of strategic sensitivity, collaborative innovation capability and political skill
Entrepreneurship and Regional DevelopmentContributions to Journals: Articles- [ONLINE] DOI:
From vision to export success: examining how and when entrepreneurial leadership drives export innovativeness
International Marketing ReviewContributions to Journals: Articles- [ONLINE]
Green strategic intent, artificial intelligence capability and behavioral dynamics of achieving circular economy goals in the public sector
Technological Forecasting and Social ChangeContributions to Journals: Articles- [ONLINE]
Leading Responsibly to Safeguard Employee Rights in MNCs: Unpacking the Justice and CSR-Driven Pathways
Journal of Business EthicsContributions to Journals: Articles- [ONLINE]
B2B Digital platform capabilities and sustainable positioning: do knowledge depth, knowledge breadth and agility matter?
Industrial Marketing Management, vol. 130, pp. 46-59Contributions to Journals: Articles- [ONLINE] DOI:
- [OPEN ACCESS]
When the family turns away: Leader family ostracism, work alienation, and the crossover to frontline employees' customer stewardship behaviour
The Journal of Occupational and Organizational PsychologyContributions to Journals: Articles- [ONLINE]
Reducing feelings of xenophobia through cognitive effort: The role of market knowledge, collaborative consumption behavior, and affinity for technology interaction
Journal of Business ResearchContributions to Journals: Articles- [ONLINE]
The Role of Ethical Leadership’s CSR Initiatives and Leader’s Trait Mindfulness in Consumer Well-Being in Multinational Hotels
Management International ReviewContributions to Journals: Articles- [ONLINE]