51cg

Professor Pervaiz Akhtar

In this section
Professor Pervaiz Akhtar
Professor Pervaiz Akhtar
Professor Pervaiz Akhtar

Chair in Business Analytics, Big Data & Supply Chains |PhD and MSc (Supply Chain/ Logistics/Operations), MSc (Business Analytics), MBA, BSc and FSc (Mathematics, Statistics, and Computing), PCAP (Education) & UK HE Senior Fellow

Personal Chair

Accepting PhDs

51cg
Email Address
pervaiz.akhtar@abdn.ac.uk
Office Address

51cg Business School

MacRobert Building

King's College

Aberdeen AB24 5UA

School/Department
Business School





Biography

Introduction and Expertise

Professor Dr. Pervaiz Akhtar serves as the Director of Online and Chair (Full Professor) of Business Analytics, Big Data, and Supply Chains at the 51cg, United Kingdom (UK). Professor Akhtar upholds the philosophy of lifelong learning, having graduated from Imperial College London. This principle is central to his expertise in Data Science, Modelling, Machine Learning, Business Analytics, Digital Transformation, and Artificial Intelligence (AI), as well as their innovative applications in Supply Chains, Logistics, and various business operations, aimed at enhancing Social, Operational, and Environmental Performance through the adoption of the Circular Economy and the implementation of Net-Zero strategies. Professor Akhtar frequently delivers keynotes at national and international events and welcomes invitations aligned with his expertise.

PhD students seeking supervision and possessing relevant qualifications and skills are encouraged to apply.

Experience and Leadership Roles

Professor Akhtar leverages over 20 years of international experience in academia, consulting, and industry, working with renowned public, private, and non-profit organizations (e.g., UNICEF, JCCP, Oxfam, MSF, Islamic Relief, Red Cross, Unilever, and Reckitt Benckiser). His previous leadership roles encompass Associate Dean of Graduate Studies, Director of MBA Programs, Director of Data, Analytics, and Digital Integrations, Deputising Dean/Head of Department, Divisional Director of Research, MSc and BSc Program Director, Visiting Professorships and Member of Executive Committees. He has supervised more than 50 research students, including PhDs.

With over 8 years in industry, he held positions such as Market Expert in AI/Data Science/Analytics, Logistics/Supply Chains, Project Manager, and Transportation and Distribution Manager. His dual industrial and academic experience bridges the gap between industry requirements and academic practices.

Prizes and Awards

Key Achievements:

Professor Akhtar’s achievements have set records: he became the youngest professor in 2018 from his country of origin, achieving three consecutive promotions within the same university—a historical record there—along with a professorship offer from a top 10 UK university. His accomplishments also placed him among just over 150 academics across all disciplines in the UK who earned their professorships before the age of 35, according to HESA records.

Research

Research Overview

 

Research Publications/Journals,  Editorial Roles, and Funded Projects

Professor Akhtar has published () in top-tiered international journals (i.e., A*/FT50/CABS4/Q1)  such as the International Journal of Operations & Production Management, Journal of Product Innovation Management, British Journal of Management, International Journal of Production Economics, Business Ethics, Technological Forecasting and Social Change, IEEE Transactions on Engineering Management, Process Safety and Environmental Protection, among others. 

Professor Akhtar served as Senior Associate Editor for the International Journal of Physical Distribution & Logistics Management and is affiliated with the editorial boards of the British Journal of Management and the Journal of Knowledge Management. He also reviews for several highly regarded journals.

Professor Akhtar has worked on multiple projects with more than 25 organizations worldwide (e.g., United Kingdom, United States, Canada, Australia, New Zealand, Malaysia, South Asia, Middle East, and Europe). He has completed more than 15 funded projects and received awards – the value more than £5 million.

Research Methodology and Tools

Professor Akhtar employs mixed methods and utilizes a wide range of software tools for consultancy, projects, research, and teaching, including Python, RStudio/R, SAP, Tableau, Power BI, AMOS, Mplus, SmartPLS, Gephi, SPSS, AMPL, SuperDecisions, and Advanced Excel, among others. Examples of his extensive skill set include:

  • Machine learning, AI, and data science techniques
  • Unstructured data mining and analytics
  • Advanced visualization techniques
  • Network analysis
  • Time series analysis
  • Multi-level modeling and panel/longitudinal data handling
  • Data cleansing, feature engineering, and data quality checks
  • Moderating and mediating analysis
  • Structural equation modeling and partial least squares analysis
  • Multiple regression, logistic regression, and discriminant analysis
  • Endogeneity solutions
  • Forecasting
  • Inventory modeling, simulation, and optimization
  • Six Sigma applications
  • Qualitative comparative analysis, among others.
 

 

Research Areas

Accepting PhDs

I am currently accepting PhDs in Artificial Intelligence.

Please get in touch if you would like to discuss your research ideas further.

Artificial Intelligence

  • Accepting PhDs
Teaching

Teaching Responsibilities

Examples of programmes taught/developed/overseen

PhD

MBA (Business Analytics)

MBA

MSc, Big Data and Business Analytics

MSc, Business Analytics/Data Science and Consulting

MSc, Logistics and Supply Chain Management

BSc, Logistics and Supply Chain Management

BSc, Project Management

BSc, ICT

Modules taught/developed/overseen

Applied Data Analytics and Visualisation

Big Data Analytics and Visualisation

Operations Management and Digital Transformation

Business Analytics

Data Science

Information Management and Big Data

Supply Chain Analytics

Text Mining and Machine Learning

Network Analysis

Modelling and Analysis

Decision Making Techniques for Logistics and Supply Chain Management

Multivariate Analysis

Logistics Technology

Operations Management

Enterprise Systems Enterprise Systems and Business Intelligence/SAP

Supply Chain Planning and Control (optimization, simulation and other quantitative tools for measuring quality)

Procurement & Supply Chain Management

Business Project Management

 

Publications

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  • Ideological Influences on Fake News: How Religious and Political Orientations Amplify Confirmation Bias and Attenuate Social Media Engagement

    Haq, M. A. u., Jing, W., Ghouri, A. M., Luong, N. T., Le, M. T. H., Taha, S., Akhtar, P.
    International Journal of Politics, Culture, and Society
    Contributions to Journals: Articles
  • Risk, Generative AI, Disinformation Control, Global Supply Chains, and Social Impacts

    Akhtar, P., Papadopoulos, T., Khan, H., Ghouri, A. M., Shamim, S., Ashraf, A.
    Technological Forecasting and Social Change, vol. 226, 124609
    Contributions to Journals: Articles
  • Prejudice and Emotional Sensemaking in Post-Acquisition Integration: A Case Study of Chinese Acquisitions in the UK

    He, S., Khan, Z., Wood, G., Tarba, S., Conroy, K., Akhtar, P.
    Management and Organization Review
    Contributions to Journals: Articles
  • A Multidimensional Machine Learning Study of Environmental Innovation and ESG Integration in BRICS Economies

    Ullah, M., Huang, X., Wang, L., Ullah, S., Akhtar, P.
    Business Strategy and the Environment, vol. 35, no. 4, pp. 5776-5801
    Contributions to Journals: Articles
  • An environmentally friendly solution against waste: Upcycling single-use plastic waste and biomass for antibiotic remediation

    Ashraf, A., Liu, G., Akhtar, P., Yousaf, B., Arif, M., Rehman, A.
    International Journal of Environmental Science and Technology, vol. 20, no. 12, pp. 11741-11760
    Contributions to Journals: Articles
  • The interplay between blockchain and big data analytics for enhancing supply chain value creation in micro, small, and medium enterprises

    Jabbar, A., Akhtar, P., Ali, S. I.
    Annals Of Operations Research, vol. 350, no. 2, pp. 649-671
    Contributions to Journals: Articles
  • Rapid innovation management capability, and crisis-driven business model innovation performance: Roles of strategic-IT-alignment, and operational-IT-effectiveness

    Shamim, S., Acikgoz, F., Akhtar, P., Sarala, R., Zahoor, N., Elwalda, A.
    Journal of Business Research, vol. 193, 115358
    Contributions to Journals: Articles
  • Digital transformation in public-private collaborations: The success of humanitarian supply chain operations

    Akhtar, P., Silva, M. D., Khan, Z., Tarba, S., Amankwah-Amoah, J., Wood, G.
    International Journal of Production Economics, vol. 279, 109461
    Contributions to Journals: Articles
  • The Interdisciplinary Curriculum Alignment to Enhance Graduates’ Employability and Universities’ Sustainability

    Akhtar, P., Moazzam, M., Ashraf, A., Khan, M. N.
    The International Journal of Management Education, vol. 22, no. 3, 101037
    Contributions to Journals: Articles
  • Operating in Environments Affected by Uncertainty: Supply Chain Finance, Timely Information Sharing using Advanced Technology, and Financial Performance in Supply Chain Management 4.0

    Khan, M., Akhtar, P., Zhang, L. L., Khan, Z.
    Journal of General Management, vol. 50, no. 1, pp. 37-52
    Contributions to Journals: Articles
  • Responsible Innovation in Emerging Markets’ SMEs: The Role of Alliance Learning and Absorptive Capacity

    Zahoor, N., Khan, H., Khan, Z., Akhtar, P.
    Asia Pacific Journal of Management, vol. 41, no. 3, pp. 1175–1209
    Contributions to Journals: Articles
  • Smart product platforming powered by AI and Generative AI: Personalization for the circular economy

    Akhtar, P., Ghouri, A. M., Ashraf, A., Lim, J. J., Khan, N. R., Ma, S.
    International Journal of Production Economics, vol. 273, 109283
    Contributions to Journals: Articles
  • Exploring the impact of institutional forces on social sustainability of logistics service providers: Insights from a highly terrorism-affected region

    Khan, M. N., Rafi-Ul-shan, P. M., Akhtar, P., Khan, Z., Shamim, S.
    Corporate Governance: The International Journal of Business in Society, vol. 24, no. 3, pp. 701-722
    Contributions to Journals: Articles
  • Mindfulness and creative process engagement: the mediating role of workplace relational systems

    Awan, U., Sufyan, M., Ameer, I., Shamim, S., Akhtar, P., Ul Zia, N.
    Journal of managerial psychology, vol. 39, no. 3, pp. 241-263
    Contributions to Journals: Articles
  • The development of plastic waste and sewage sludge co-pyrolyzed biochar composites with improved interfacial characteristics for the effective removal of ciprofloxacin.

    Ashraf, A., Liu, G., Arif, M., Yousaf, B., Akhtar, P., Rashid, A., Gulzaman, H., Safeer, R., Rashid, M. S., Haider, M. I. S.
    Process Safety and Environmental Protection, vol. 184, pp. 766-781
    Contributions to Journals: Articles
  • Tackling Grand Societal Challenges: Understanding When and How Reverse Engineering Fosters Frugal Product Innovation in an Emerging Market

    Adomako, S., Gyensare, M. A., Amankwah-Amoah, J., Akhtar, P., Hussain, N.
    Journal of Product Innovation Management, vol. 41, no. 2, pp. 211-235
    Contributions to Journals: Articles
  • Enhancing customer trust and loyalty in the Pakistani food delivery sector through AI-driven blockchain supply chain

    Inshal, M., Haq, M. A., Akhtar, P.
    Achieving Secure and Transparent Supply Chains With Blockchain Technology. IGI Global, pp. 160-188, 29 pages
    Chapters in Books, Reports and Conference Proceedings: Chapters
  • Enhancing Supply Chain Innovation and Operational Agility Through Knowledge Acquisition From the Social Media: A Microfoundational Approach

    Ghouri, A. M., Akhtar, P., Venkatesh, V. G., Ashraf, A., Arsenyan, G., Tarba, S. Y., Khan, Z.
    IEEE Transactions on Engineering Management, vol. 71, pp. 12777-12791
    Contributions to Journals: Articles
  • Industrial Digitization, the Use of Real-Time Information, and Operational Agility: Digital and Information Perspectives for Supply Chain Resilience

    Akhtar, P., Ghouri, A. M., Saha, M., Khan, M. R., Shamim, S., Nallaluthan, K.
    IEEE Transactions on Engineering Management, vol. 71, pp. 10387 - 10397
    Contributions to Journals: Articles
  • Detecting fake news and disinformation using artificial intelligence and machine learning to avoid supply chain disruptions

    Akhtar, P., Ghouri, A. M., Ur Rehman Khan, H., Amin ul Haq, M., Awan, U., Zahoor, N., Khan, Z., Ashraf, A.
    Annals Of Operations Research, vol. 327, pp. 633–657
    Contributions to Journals: Articles
  • Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond

    Zia, N. U., Shamim, S., Zeng, J., Awan, U., Chromjakova, F., Akhtar, P., Orel, M.
    Industrial Marketing Management, vol. 113, pp. 14-29
    Contributions to Journals: Articles
  • Barriers to Information and Digital Technologies Adoption in Humanitarian Supply Chain Management: A Fuzzy AHP Approach

    Kabra, G., Ramesh,, A., Jairath, V., Akhtar, P.
    Journal of Enterprise Information Management, vol. 36, no. 2, pp. 505-527
    Contributions to Journals: Articles
  • The role of big data analytics in manufacturing agility and performance: moderation- mediation analysis of organizational creativity and of the involvement of customers as data analysts

    Awan, U., Bhatti, S. H., Shamim, S., Khan, Z., Akhtar, P., Balta, M.
    British Journal of Management, vol. 33, no. 3, pp. 1200-1220
    Contributions to Journals: Articles
  • Coordination and collaboration for humanitarian operational excellence: Big data and modern information processing systems

    Akhtar, P., Osburg, V., Kabra, G., Ullah, S., Shabbir, H., Kumari, S.
    Production Planning and Control, vol. 33, no. 6-7, pp. 705-721
    Contributions to Journals: Articles
  • Impact of IoT on manufacturing industry 4.0: A new triangular systematic review

    Kalsoom, T., Ahmed, S., Rafi-Ul-shan, P. M., Azmat, M., Akhtar, P., Pervez, Z., Imran, M. A., Ur-Rehman, M.
    Sustainability (Switzerland), vol. 13, no. 22, 12506
    Contributions to Journals: Review articles
  • Cross-border mergers and acquisitions of emerging economies' multinational enterprises - The mediating role of socialization integration mechanisms for successful integration

    Khan, Z., Rao-Nicholson, R., Akhtar, P., He, S.
    Human Resource Management Review, vol. 31, no. 3, 100578
    Contributions to Journals: Articles
  • Analysing corporate governance and accountability practices from an African neo-patrimonialism perspective: Insights from Kenya

    Kimani, D., Ullah, S., Kodwani, D., Akhtar, P.
    Critical Perspectives On Accounting, vol. 78, 102260
    Contributions to Journals: Articles
  • Real-time information sharing, customer orientation, and the exploration of intra-service industry differences: Malaysia as an emerging market

    Ghouri, A. M., Akhtar, P., Haq, M. A., Mani, V., Arsenyan, G., Meyer, M.
    Technological Forecasting and Social Change, vol. 167, 120684
    Contributions to Journals: Articles
  • Towards customization: Evaluation of integrated sales, product, and production configuration

    Zhang, L. L., Lee, C. K., Akhtar, P.
    International Journal of Production Economics, vol. 229, 107775
    Contributions to Journals: Articles
  • Real-time big data processing for instantaneous marketing decisions: A problematization approach

    Jabbar, A., Akhtar, P., Dani, S.
    Industrial Marketing Management, vol. 90, pp. 558-569
    Contributions to Journals: Articles
  • Dynamic capabilities and environmental sustainability for emerging economies’ multinational enterprises

    Akhtar, P., Ullah, S., Amin, S. H., Kabra, G., Shaw, S.
    International Studies of Management and Organization, vol. 50, no. 1, pp. 27-42
    Contributions to Journals: Articles
  • Risk matrix driven supply chain risk management: Adapting risk matrix based tools to modelling interdependent risks and risk appetite

    Qazi, A., Akhtar, P.
    Computers and Industrial Engineering, vol. 139, 105351
    Contributions to Journals: Articles
  • Emancipatory Ethical Social Media Campaigns: Fostering Relationship Harmony and Peace

    Ghouri, A. M., Akhtar, P., Vachkova, M., Shahbaz, M., Tiwari, A. K., Palihawadana, D.
    Journal of Business Ethics, vol. 164, no. 2, pp. 287-300
    Contributions to Journals: Articles
  • The contingent role of distributed leadership in the relationship between HR practices and organizational ambidexterity in the cross-border M&As of emerging market multinationals

    Rao-Nicholson, R., Khan, Z., Akhtar, P., Tarba, S. Y.
    International Journal of Human Resource Management, vol. 31, no. 2, pp. 232-253
    Contributions to Journals: Articles
  • The influence of contrasting values on consumer receptiveness to ethical information and ethical choices

    Osburg, V., Akhtar, P., Yoganathan, V., McLeay, F.
    Journal of Business Research, vol. 104, pp. 366-379
    Contributions to Journals: Articles
  • Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach

    Shabbir, H. A., Maalouf, H., Griessmair, M., Colmekcioglu, N., Akhtar, P.
    Journal of Business Ethics, vol. 159, no. 3, pp. 727-744
    Contributions to Journals: Articles
  • Knowledge retention in ERP implementations: the context of UK SMEs

    Jayawickrama, U., Liu, S., Hudson Smith, M., Akhtar, P., Al Bashir, M.
    Production Planning and Control, vol. 30, no. 10-12, pp. 1032-1047
    Contributions to Journals: Articles
  • Affective organizational commitment in global strategic partnerships: The role of individual-level microfoundations and social change

    Ghouri, A. M., Akhtar, P., Shahbaz, M., Shabbir, H.
    Technological Forecasting and Social Change, vol. 146, pp. 320-330
    Contributions to Journals: Articles
  • The role of country-level institutional factors in escaping the natural resource curse: Insights from Ghana

    Adams, D., Ullah, S., Akhtar, P., Adams, K., Saidi, S.
    Resources Policy, vol. 61, pp. 433-440
    Contributions to Journals: Articles
  • Big Data-Savvy Teams’ Skills, Big Data-Driven Actions and Business Performance

    Akhtar, P., Frynas, J. G., Mellahi, K., Ullah, S.
    British Journal of Management, vol. 30, no. 2, pp. 252-271
    Contributions to Journals: Articles
  • Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands

    Yoganathan, V., Osburg, V. S., Akhtar, P.
    Journal of Business Research, vol. 96, pp. 386-396
    Contributions to Journals: Articles
  • Effective contracting for high operational performance in projects

    Kapsali, M., Roehrich, J. K., Akhtar, P.
    International Journal of Operations and Production Management, vol. 39, no. 2, pp. 294-325
    Contributions to Journals: Articles
  • Building relationship innovation in global collaborative partnerships: big data analytics and traditional organizational powers

    Akhtar, P., Khan, Z., Rao-Nicholson, R., Zhang, M.
    R and D Management, vol. 49, no. 1, pp. 7-20
    Contributions to Journals: Articles
  • The role of HR practices in developing employee resilience: a case study from the Pakistani telecommunications sector

    Khan, Z., Rao-Nicholson, R., Akhtar, P., Tarba, S. Y., Ahammad, M. F., Vorley, T.
    International Journal of Human Resource Management, vol. 30, no. 8, pp. 1342-1369
    Contributions to Journals: Articles
  • Measuring agri-food supply chain performance and risk through a new analytical framework: a case study of New Zealand dairy

    Moazzam, M., Akhtar, P., Garnevska, E., Marr, N. E.
    Production Planning and Control, vol. 29, no. 15, pp. 1258-1274
    Contributions to Journals: Articles
  • The Internet of Things, dynamic data and information processing capabilities, and operational agility

    Akhtar, P., Khan, Z., Tarba, S., Jayawickrama, U.
    Technological Forecasting and Social Change, vol. 136, pp. 307-316
    Contributions to Journals: Articles
  • Strategies and effective decision-making against terrorism affecting supply chain risk management and security: A novel combination of triangulated methods

    Khan, M. N., Akhtar, P., Merali, Y.
    Industrial Management and Data Systems, vol. 118, no. 7, pp. 1528-1546
    Contributions to Journals: Articles
  • Dealing with endogeneity bias: The generalized method of moments (GMM) for panel data

    Ullah, S., Akhtar, P., Zaefarian, G.
    Industrial Marketing Management, vol. 71, pp. 69-78
    Contributions to Journals: Articles
  • The long-run relationships between transport energy consumption, transport infrastructure, and economic growth in MENA countries

    Saidi, S., Shahbaz, M., Akhtar, P.
    Transportation Research Part A: Policy and Practice, vol. 111, pp. 78-95
    Contributions to Journals: Articles
  • Essential Micro-foundations for Contemporary Business Operations: Top Management Tangible Competencies, Relationship-based Business Networks and Environmental Sustainability

    Akhtar, P., Khan, Z., Frynas, J. G., Tse, Y. K., Rao-Nicholson, R.
    British Journal of Management, vol. 29, no. 1, pp. 43-62
    Contributions to Journals: Articles
  • Sustainable supply chain management: Confirmation of a higher-order model

    Zhang, M., Tse, Y. K., Doherty, B., Li, S., Akhtar, P.
    Resources, Conservation and Recycling, vol. 128, pp. 206-221
    Contributions to Journals: Articles
  • Understanding behavioural intention to use information technology: Insights from humanitarian practitioners

    Kabra, G., Ramesh, A., Akhtar, P., Dash, M. K.
    Telematics and Informatics, vol. 34, no. 7, pp. 1250-1261
    Contributions to Journals: Articles
  • Challenges and opportunities for humanitarian researchers: Dreadful biases and heavenly combinations of mixed methods

    Akhtar, P.
    The Palgrave Handbook of Humanitarian Logistics and Supply Chain Management. Palgrave Macmillan, pp. 121-147, 27 pages
    Chapters in Books, Reports and Conference Proceedings: Chapters
  • Chain coordinators’ strategic leadership and coordination effectiveness: New Zealand-Euro agri-food supply chains

    Akhtar, P., Kaur, S., Punjaisri, K.
    European Business Review, vol. 29, no. 5, pp. 515-533
    Contributions to Journals: Articles
  • Effects of uncertainty on a tire closed-loop supply chain network

    Amin, S. H., Zhang, G., Akhtar, P.
    Expert Systems with Applications, vol. 73, pp. 82-91
    Contributions to Journals: Articles
  • The impact of leadership on organizational ambidexterity and employee psychological safety in the global acquisitions of emerging market multinationals

    Rao-Nicholson, R., Khan, Z., Akhtar, P., Merchant, H.
    International Journal of Human Resource Management, vol. 27, no. 20, pp. 2461-2487
    Contributions to Journals: Articles
  • Data-driven and adaptive leadership contributing to sustainability: global agri-food supply chains connected with emerging markets

    Akhtar, P., Tse, Y. K., Khan, Z., Rao-Nicholson, R.
    International Journal of Production Economics, vol. 181, no. Part B, pp. 392-401
    Contributions to Journals: Articles
  • Embracing supply chain agility: an investigation in the electronics industry

    Tse, Y. K., Zhang, M., Akhtar, P., MacBryde, J.
    Supply Chain Management, vol. 21, no. 1, pp. 140-156
    Contributions to Journals: Articles
  • The influence of industrial policy and national systems of innovation on emerging economy suppliers’ learning capability

    Khan, Z., Lew, Y. K., Akhtar, P.
    Industry and Innovation, vol. 23, no. 6, pp. 512-530
    Contributions to Journals: Articles
  • The linkages between leadership approaches and coordination effectiveness a path analysis of selected new Zealand-UK international agri-food supply chains

    Akhtar, P., Khan, Z.
    British Food Journal, vol. 117, no. 1, pp. 443-460
    Contributions to Journals: Articles
  • Supervision environments and performance of UK dairy warehouses: A path analysis

    Akhtar, P., Fischer, C.
    British Food Journal, vol. 116, no. 6, pp. 1000-1013
    Contributions to Journals: Articles
  • Coordination in humanitarian relief chains: chain coordinators

    Akhtar, P., Marr, N. E., Garnevska, E. V.
    Journal of Humanitarian Logistics and Supply Chain Management, vol. 2, no. 1, pp. 85-103
    Contributions to Journals: Articles
  • Chain coordinators and their role in selected food supply chains:: Lessons from Pakistan, New Zealand, and the United Kingdom

    Akhtar, P., Marr, N. E., Garnevska, E., Ahmed, S.
    Food Chain, vol. 2, no. 1, pp. 104-116
    Contributions to Journals: Articles

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Contributions to Journals