Lecturer
- 51cg
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- Email Address
- adeel.khalid@abdn.ac.uk
- Office Address
- School/Department
- Business School
Biography
Adeel Khalid is Lecturer in Marketing (T&R). Prior to joining 51cg, Adeel worked as an Assistant Professor with Xiamen University Malaysia and NUST University Pakistan. He also worked as a research and teaching assistance in New Zealand and United Kingdom. Working in different countries for several years has enriched his background in teaching and research.
Qualifications
- Marketing2021 - The University of Auckland, New Zealand
- Research
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Research Specialisms
- Marketing
- Leadership
- International Marketing
Our research specialisms are based on the Higher Education Classification of Subjects (HECoS) which is , published under the licence.
Current Research
Digital Transformation, Consumer well-being, Sustainability
Past Research
Selling, religiosity, anti-consumption
Supervision
I am interested in supervising PhD students in the domain of Digital transformation, Leadership theories in shaping marketing practices, and sustainability related proposals are welcome
- Teaching
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Programmes
- Postgraduate, 3 semester, September start
Courses
- Research Methods for Business
- Publications
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Exploring the impact of destination attachment on digitally-enabled crowdfunding for cultural heritage restoration in post-earthquake Türkiye
TechnovationContributions to Journals: Articles- [ONLINE]
Fulfill obligation toward nature and consume together: unraveling the influence of social media opinion leadership on collaborative consumption
Journal of Service Theory and PracticeContributions to Journals: ArticlesGrowth hacking adoption in focus: Developing scale and enhancing the nomological network of its antecedents
Journal of Business Research, vol. 189, 115179Contributions to Journals: Articles- [ONLINE] DOI:
Fear of Covid-19 and Hotel Frontline Employees’ Sense of Work Alienation:: Intervening and Interactional Analysis
Journal of Hospitality & Tourism Research, vol. 48, no. 5, pp. 821-833Contributions to Journals: Articles- [ONLINE] DOI:
Invigorating the spirit of being adaptive:: Examining the role of spiritual leadership in adaptive selling
Journal of Business Research, vol. 177, 114648Contributions to Journals: Articles- [ONLINE] DOI:
Managerial latitude and adaptive selling:: Important roles of salesperson perceived control and work centrality
Journal of Business Research, vol. 172, 114441Contributions to Journals: Articles- [ONLINE] DOI:
- [OPEN ACCESS]
Participative leadership and service recovery performance: a moderated mediation model
Journal of Service Theory and Practice, vol. 33, no. 4, pp. 537-555Contributions to Journals: Articles- [ONLINE] DOI:
Bridging the gap between product design and customer engagement: Role of self-determined needs satisfaction: Role of self-determined needs satisfaction
Sage Open, vol. 11, no. 4Contributions to Journals: Articles- [ONLINE] DOI:
- [OPEN ACCESS]