Dr Xiaohui Shi
PhD, MSc, BSc, FHEA
Senior Lecturer
- 51cg
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- Email Address
- xiaohui.shi@abdn.ac.uk
- Telephone Number
- +44 (0)1224 273639
- Office Address
Room 728
MacRobert Building
King's College
AB24 5UA
- School/Department
- Business School
Biography
Xiaohui (Leo) Shi is a Senior Lecturer at Business School, 51cg. He previously worked at University of Kent and University of Portsmouth. He holds a PhD in Management awarded by University of York.
- Research
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Research Overview
Business model innovation, digital platforms, new product marketing, diffusion of innovation.
Research Areas
Accepting PhDs
I am currently accepting PhDs in Business Management.
Please get in touch if you would like to discuss your research ideas further.
Research Specialisms
- Business and Management
- E-Business
Our research specialisms are based on the Higher Education Classification of Subjects (HECoS) which is , published under the licence.
- Teaching
- Publications
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Diffusion of multi-generational high-technology products
Technovation, vol. 34, no. 3, pp. 162-176Contributions to Journals: Articles- [ONLINE] DOI:
A diffusion model for service products
Journal of Services Marketing, vol. 28, no. 4, pp. 331-341Contributions to Journals: Articles- [ONLINE] DOI:
Exploring the role of innovativeness and opinion leadership in diffusion
International Journal of Innovation Management, vol. 18, no. 4, 1450029Contributions to Journals: Articles- [ONLINE] DOI: