51cg

Biography

Huda Khan is Senior Lecturer in Marketing (on a teaching and research position), Director of Research Excellence Framework (REF), and Associate Director of Africa-Asia Centre for Sustainability. She has served as a Program Director for MSC Marketing at the Business School from January 2021 till December 2025, at the 51cg. She led the design and development of Online MSc Marketing program at the 51cg that has been effectively launched. She is a Fellow of Royal Society of Arts. She is an endorser of Responsible Research in Business & Management ().

Prior to joining Aberdeen, She worked as a Marketing academic with the University of South Australia in Australia. She worked on a range of market research projects with Ehrenberg-Bass Institute of Marketing Science in Australia. The research projects involved international brands such as Unilever and SC Johnsons. These projects (worth > $100,000) involving research in a number of markets including United Kingdom, the United States, Norway, Argentina, Brazil, China, Germany & France. Working on a wide range of projects for a number of countries has enriched her background in marketing research. 

Her work has appeared in Industrial Marketing Management, European Journal of Marketing, Psychology and Marketing, Journal of World Business, Long Range Planning, Academy of Management Perspectives, Journal of Product Innovation & Management, British Journal of Management, Annals of Tourism Research, International Business Review, Journal of Business Research, among others.

Associate Editor: Rutgers Business Review 

Review Board:

• Industrial Marketing Management 
• Journal of Business Research 
• International Marketing Review 
• Management International Review 
• Multinational Business Review 

Huda is External Examiner at the University of Sussex (for the MSC International Marketing) & University of Kent (for the BSC Marketing; International Business; and Management programs).

Research Overview

Guest Editing Special Issues:

Leading Guest Editor for Special issue in : Global decarbonisation of sunset industries.

Guest Editor for Special issue in : Reinventing marketing in a disruptive economy.

Guest Editor for Special issue in : Multinational enterprises and their role in mitigating climate change: comparative perspective

Guest Editor for Special issue in : Building cross-sector partnership for sustainable value

Past special issues:

Business Failures in Industrial B2B networks in a post pandemic era, Industrial Marketing Management

The impact of digitalization and virtualization on technology transfer in strategic collaborative partnerships, Technology Transfer

Periphery–core relations and the knowledge domain of international management: New contingencies, characterizations and theories, European Management Journal

Knowledge Exchange

Doctoral Colloquium Panelist at the 48th AIB UK&I chapter conference, University of Greenwich, 14th April 2021 (Conference 14th-16th April 2021). 

Funding and Grants

Society for Advancement of Management Studies (SAMS) (£ 8150)

To organise networking event for early career researchers on supply-chain resilience.

Royal Society of Edinburgh (RSE), Research Awards 2021 (£4670)

To conduct research on the ‘Role of business incubators and accelerators in scaling up of women start-ups: the case study of Pakistan’.

Teaching Responsibilities

Program Director, MSC Marketing Management

Teaching: Marketing Management, Consumer Behaviour, International Marketing